Contraband is a socially conscious clothing company that has found a way to embed augmented reality technology into clothing to make the wearer’s experience as memorable and as enlightening as possible. By creating something that connects people in such an unorthodox way it makes it possible to enact the social change we desperately need by having a platform that spreads positivity in a subtle way so people don’t feel overwhelmed or insecure about wearing something that speaks out about the leading global issues of today.
.Our product is revolutionizing the clothing and technology industry. For decades, people have tried to figure out ways to bridge the gap between technology into clothing, yet no one has successfully made it possible to have such an interactive and mentally stimulating experience until now. Our shirts are made with a recycled plastic and Supima cotton blend so they are not only shrink resistant, but Eco-friendly and ethically sourced.
A major part of Contraband’s goal is to give back. 15 % of our proceeds go to a corresponding charity. For example, our “Glass Ceilings were meant to be broken” tee advocates for the closure of the wage gap in the corporate world and donates 15% to a charities that provide quality STEM-related education for girls in third world countries; our Flood Waters tee donates proceeds to help solve the global water crisis, and our “not another number” funds youth mental health research and provides access to quality mental healthcare no matter their financial circumstance.
What inspired you (or your team)?
For 7 years straight my family and I would feed the homeless in the greater Atlanta area every single Saturday. Until I embarked on this journey of service, my perspective on the World was so distorted. The homeless epidemic had been covered so well with fancy titles and skillful PR that I didn’t even realize the severity of the damage being done in my local area. I began to question the morality of the people making the decisions in my community and wondering what other issues aren’t being talked about. I discovered that most of the time, it’s not that people didn’t know about what was going on around them, but rather they were uncomfortable talking about real-world issues. I quickly became extremely frustrated with idea that so many people could be helping solve these issues but because of the immense level of discomfort with just simply just starting the conversation because “it gets too political” or “there’s nothing we can do about it” we as a society are failing to realize the incredible impact that we can make. I wanted to create a platform where people could become comfortable talking about the uncomfortable topics and I discovered the best most effective way to do this was through the combination of clothing and technology. This seemingly simple combination makes the way we gather information accessible and interactive in a way we have never seen before making it fun to educate and be educated. We have had more technological advances in the past 20 years than the 200 years before it. The way in which information is transferred from one person to another is rapidly changing and the approach we take to solving global issues has to change with it. Some may argue that social media is a great tool to help spread the information but the amount of negativity provided with it has skewed the information in a way where people become discouraged. While social media has connected millions, it has frankly disconnected us from the reality of the issues. We see the problems happening on our phones but we have almost become desensitized because of it. Contraband has found a way to balance the negatives of the truth while also matching with optimism to keep the conversation motivational to help people become excited about helping others.